E-commerce SEO refers to the process of optimizing an online store’s website and content to improve its visibility and ranking in search engine results pages (SERPs). This involves optimizing product pages, category pages, and other elements of the website to attract more organic traffic and increase sales. Key aspects of e-commerce SEO include keyword research, on-page optimization, technical optimization, content creation, link building, and monitoring and analysis. By implementing effective e-commerce SEO strategies, online retailers can enhance their online presence, attract more potential customers, and ultimately drive more sales and revenue.