Flyer design involves creating visually appealing and informative promotional materials typically printed on paper and distributed to a target audience. It includes designing layout, graphics, and text to convey a message or advertise an event, product, service, or cause effectively. Flyer designers focus on capturing attention, communicating key information clearly, and engaging the audience through eye-catching visuals, compelling headlines, and concise messaging, aiming to generate interest, drive action, or increase brand awareness.