Local citations and directories are online mentions of a business’s name, address, and phone number (NAP) on various websites, platforms, and directories. These citations play a crucial role in local SEO by helping to establish the credibility and legitimacy of a business in a particular geographic area.

Google My Business, also known as Google Business Profile, is a free tool provided by Google that allows businesses to create and manage their online presence across Google’s various platforms, including Google Search and Google Maps. With Google My Business, businesses can provide accurate and up-to-date information to customers, such as their business name, address, phone number, website, hours of operation, and services offered. They can also engage with customers by responding to reviews, posting updates, and sharing photos or videos. Having a well-optimized Google My Business profile can improve a business’s visibility in local search results and enhance its online reputation.